Why We Invested in Averi.ai

At Grit Capital, we invest in bold founders applying AI in ways that create real value for their customers. That’s why we’re proud to lead the $3M seed round in Averi.ai.

Averi isn’t just another AI tool. It’s a full-stack marketing platform that combines powerful AI agents, a curated expert marketplace, and integrated billing & project management — all in one seamless experience. It’s what would happen if marketing software was rebuilt from scratch with AI at the core.

What impressed us:

✅ A differentiated AI engine built by expert marketers, not just scraped internet content
✅ A deeply integrated, robust talent marketplace for expert-human guidance
✅ A clear vision to automate the messy workflows marketers deal with every day
✅ A smart, hungry team led by a CEO who knows his customer problems deeply
✅ Real traction — 90%+ DAU, great logos and early revenue growth
✅ A product-led growth engine showing amazing results

Averi reflects the kind of company we seek out: AI-native, customer-centric, and operating in massive, underserved markets. As I said to the team:

“Marketing is a $500B global category that still runs like it’s 2012. Averi is the first platform we’ve seen that combines AI with people, process, and tooling in a way that actually works.”

Congrats to CEO Zack Holland and the whole Averi crew. We are honored you chose us to help you realize your vision.